In a context of strong commercial pressure, suppliers to mass distribution face multiple challenges: managing inflation, monitoring consumer arbitrage, controlling rising costs, anticipating consolidation in the sector, etc.

The scaling up of innovations and exploitation of data proves to be real influencing variables and opens up solid prospects in terms of pricing simulation and commercial margin management.

Belharra designs the Brand Business Plan to arm salespeople in the negotiation exercise. 

• Presentation of the context
• Principles and challenges of the Brand Business Plan
• Customer feedback: Jacquet Brossard
• Functional principles: IBM Analytics solutions
• Live demo
• Gains and ROI of the solution